About
The Birth of a House
House of Puddin (HOP) was not born in a boardroom, nor inherited through legacy. It was forged in silence, in belief, and in the refusal to accept that luxury must belong to a chosen few.
I was nineteen when I began building this House in Bali, not with capital from wealth, but with conviction sharpened by limitation. I watched luxury from a distance for years: the tailoring, the silence of confidence, the feeling of being “enough” simply by what you wear. But I never accepted that it should remain unreachable.
HOP was created as a response to that divide.
Every thread, every silhouette, every symbol carries a single intention: to let someone feel like they belong in a world that once felt closed to them. Not as imitation, but as transformation. Not as aspiration, but as arrival.
We do not sell clothing. We craft entry points into a different version of self, one that stands taller, speaks calmer, and moves without apology.
This is not a brand built to impress the world. It is a House built to awaken those inside it.
Fenrir & The Philosophy of the Unchained
In the heart of Nordic mythology lives Fenrir, the wolf born of chaos, feared not because he was evil, but because he was inevitable. He grew too fast, too strong, too powerful for the world that tried to contain him. So the gods bound him in chains. Twice, he broke free.
But Fenrir was never truly about destruction. He was about resistance. About the refusal to remain smaller than destiny allows.
House of Puddin carries this spirit as its foundation.
We believe every individual carries a Fenrir within them, a force that cannot be permanently silenced, only delayed. Life will try to bind it through doubt, through limitation, through expectation. But something within always remembers how to rise.
This is why HOP exists not as a fashion label, but as a House of unchained identity. Each creation is a reminder: you were not designed to bow to systems that do not see you. You were designed to rise beyond them.
And when you wear HOP, you are not wearing luxury. You are wearing remembrance of what you already are, and what you were never meant to forget.
